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The PUMA LQD Cell Origin draws from the athletic history of PUMA performance footwear to help you take a bold stride into the future of cushioned comfort. PUMA's new LQD CELL technology is highlighted in a bold, unexpected way in the heel to provide stable cushioning and a disruptive visual. The upper is inspired by '90s archive PUMA product, which shows in a mix of materials and bold color blocking. PUMA LQD Cell Origin features: AR ("augmented reality") pack features a bold QR code-inspired graphic throughout the upper. LQD CELL peaks through the hexagon cutouts in the outsole. Rubber outsole maximizes traction and durability. PUMA Liquid Cell Running Shoes - Black/White/Gold.