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WHAT IT IS.A limited-edition pin created to honour and support awareness and The Estée Lauder Companies' Breast Cancer Campaign. Imported. WHAT IT DOES. Our most visible way to honour and support breast cancer awareness. For each purchase of this product, Estée Lauder will make a donation:.Name of Charity: Breast Cancer Research Foundation®.Donation per Purchase: 20% of the suggested retail price. Start and End Dates: September 2020-June 2021.