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WHAT IT IS. Prime It, Boost It is your go-to all day eye primer! The colourless formula appeals to all skin tones, glides easily over the lids, prepping any eye look, and boosts the colour intensity of eye makeup, extending the wear of it. 10 ml. Made in France. WHO IT'S FOR. For all skin types. WHAT IT DOES. Preps the eyelid for eye makeup application, boosts colour intensity and extends wear. HOW TO USE IT. Apply a small amount of eye shadow primer onto the entire lid, blending up and out.